DAY 1 – Foundation

Optimize your sales message with authority, authenticity and proof

In this session you will be taught:

  • The importance of narratives and storytelling
  • Gaining a sale through that small window of opportunity
  • Ways to evoke emotion in your funnels
  • Using the psychology of sales

Akbar Sheikh

CEO, Sheikh Productions

9:00 am ET

How to create your big marketing idea that sells itself

In this session you will be taught:

  • How to come up with your big marketing idea
  • Developing Criteria 1: Emotionally compelling material
  • Developing Criteria 2: Intellectually compelling material
  • Creating new and different marketing strategies for your products
  • Presenting products which are immediately understandable to prospects

Todd Brown

Founder, Marketing Funnel Automation

09:30 am ET

Offer creation: Craft a story of why existing products are no longer adequate

In this session you will be taught:

  • Listing out and handling common objections
  • Making your offer different and exciting
  • Creating a brand new opportunity to refrain from real competition
  • External belief: Not enough time, money, and resources vs Solution: Pre-made scripts and record videos

Steve Larsen

Sales Funnel Builder, ClickFunnels

10:00 am ET

Market to your most receptive buyers and stop wasting money

In this session you will be taught:

  • How to interview just like making a simple conversation
  • Learn to know the buyer’s unstated needs
  • The process to figure out what buyers want
  • Asking questions based on answers and feedback
  • Build content and stories for sales engagement

Adele Revella

CEO, Buyer Persona Institute

10:30 am ET

9 step formula to build strong marketing funnels

In this session you will be taught:

  • What Michele means by Conversion = Funnel Formula
  • Types of messages that will give you a higher conversion
  • Branding: showcasing product and creating your own brand
  • How the blog funnel and test drive funnel work

Michele Tampieri

CEO, Funnel Company Srl

3:00 pm ET

Big picture strategy to scale with a foundation, funnel and floodgates

In this session you will be taught:

  • The difference between internet marketing and day to day marketing
  • How to build a solid foundation, creating your own funnel and powerful floodgates
  • Selling things multiple times to generate recurring revenue
  • How to correctly manage facebook and emails
  • How to build recurring revenue by combining products that complement each other

Aaron Fletcher

CEO, The Fletcher Method

3:30 pm ET

The two intents of website visitors and how to optimize for them

In this session you will be taught:

  • Two types of visitors to your website and how to handle them
  • Two types of pages you need to convert visitors
  • The 3 P’s: Prominent, Promise, Proof
  • Which is better: Contact form vs. Email links

Andy Crestodina

Co-founder, Orbit Media Studios

4:00 pm ET

Purpose driven content method for more impact in less time

In this session you will be taught:

  • 4 steps to planning and applying a strategy for your funnel
  • How to educate others and improving your company’s views
  • Having a purpose by the end of quarter (and month)
  • Creating relationships in all departments of your business

Jacob Warwick

CEO, ThinkWarwick

4:30 pm ET

DAY 2- Traffic & Conversion

Viral video formula to generate new customers from organic traffic

In this session you will be taught:

  • 3 step formula to create a viral video
  • Importance of creating a release schedule
  • Using today’s trends in your videos
  • Platforms that will generate you money vs views

Adam Lyons

Founder, Psychology Hacker

9:00 am ET

Create more content in less time and re-purpose it effectively

In this session you will be taught:

  • Creating and using a transcript from YouTube
  • How to use Facebook live to create various content pieces
  • What type of Facebook profile to have
  • How to automate the content creation and funnel

Joe Sanok

Consultant and Podcaster, Practice of the Practice

09:30 am ET

Lead magnets that inspire instead of teach

In this session you will be taught:

  • Two types of lead magnets and which one to choose
  • Importance of inspiring and motivating people
  • How to use quizzes and checklists to get people involved and interactive
  • The funnel being the follow through from the lead magnets
  • Process to test and figure out the best conversions

Dave Smith

Owner, Make Your Body Work

10:00 am ET

The ‘Thank you’ page for fast revenue generation

In this session you will be taught:

  • Thank you page creation and its consequences
  • Why redirecting to a thank you page is best
  • Learning not just to sell but giving an offer in the process
  • Ideas on how to bring people back to your website

Mike Killen

Founder, Sell Your Service

10:30 am ET

Authentic evergreen deadlines for consistent growth

In this session you will be taught:

  • Importance of creating a deadline to increase conversions
  • The evergreen funnel and how it brings in people on autopilot
  • The importance of automation and having a timeline
  • The extra email that’s a short and sweet reminder to your customers

Jack Born

Founder, Deadline Funnel

3:00 pm ET

How to incentivize people to spread the word for you

In this session you will be taught:

  • The power of combining word of mouth with an incentive
  • Creating the right incentive for the right audience
  • How to integrate viral sharing into your funnel
  • Software to use and features needed to automate viral sharing

Wilco de Kreij

CEO, UpViral

3:30 pm ET

The two questions that initiate an early connection and leads to more sales

In this session you will be taught:

  • Getting someone to respond to your first email
  • Two questions that build a relationship and trust
  • How to authentically give and receive value
  • How to scale this personalized process

Sean Ogle

Founder, Location Rebel

4:00 pm ET

DAY 3- Funnel Types & Ads

4 metrics to ensure your emails hit the Primary tab in Gmail

In this session you will be taught:

  • Four different ratings of email marketing: High, medium, low, and poor
  • How to build a Domain and IP address reputation
  • Four metrics that matter in your business
  • How to create an engagement sequence

Mick Olinik

CEO, Rockstar Coding

9:00 am ET

Facebook ads paired with an irresistible offer and lead nurture

In this session you will be taught:

  • Your end goal and the path you need to take to get there
  • Process to take a Facebook Ad to your lead magnet
  • How to weave in the next opportunity (offer)
  • Why confused minds don’t buy and what to do instead

Rebekah Radice

Founder, Rebekah Radice Media

09:30 am ET

Facebook Ad Image Selection for Higher CTR’s and better engagement

In this session you will be taught:

  • What grabs attention in an image
  • How to tell a captivating story
  • How to connect a product’s story with your ad
  • How to paint a picture of the benefits your audience will achieve
  • Emotional appeal, the pain route and benefit route

Adam Erhart

Facebook Ads Strategist, Adam Erhart

10:00 am ET

2 core funnels and how they work: Tripwires & High tickets

In this session you will be taught:

  • What the offer wall is and how to get around it
  • Tripwire funnel, the upsell and downsell
  • How to use the Desire Amplifier Page
  • The type of traffic for High Ticket funnels

David Woodward

Chief Business Development Officer, ClickFunnels

10:30 am ET

Transitioning from selling face to face to converting online sales

In this session you will be taught:

  • How to transition from in person to online customers
  • How to be personal online and tell your story
  • Process to make it easier to nail down your target audience
  • The effect of being a little opinionated

Sarah Duvall

Founder, Core Exercise Solutions

3:00 pm ET

Automated SMS sequence for higher quality sales

In this session you will be taught:

  • SMS as a lead source to start the funnel and stand out
  • Using SMS to deliver a promised resource or experience
  • Automating conversation with assessments and evaluations
  • Building long lasting relationships and connecting on a personal level

Ryan Chapman

Founder, Fix Your Funnel

3:30 pm ET

Advanced webinar funnel customized by traffic source

In this session you will be taught:

  • How to convince prospects that your offer is the path towards the solution
  • The guarantees and warranties that maximize your profit
  • The three email promotion series to position your webinar
  • Setting conditions that will give you the most leverage

Jason Fladlien

CEO, Rapid Crush

4:00 pm ET

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