DAY 1 – Foundation
Optimize your sales message with authority, authenticity and proof
In this session you will be taught:
- The importance of narratives and storytelling
- Gaining a sale through that small window of opportunity
- Ways to evoke emotion in your funnels
- Using the psychology of sales
Akbar Sheikh
CEO, Sheikh Productions
9:00 am ET
How to create your big marketing idea that sells itself
In this session you will be taught:
- How to come up with your big marketing idea
- Developing Criteria 1: Emotionally compelling material
- Developing Criteria 2: Intellectually compelling material
- Creating new and different marketing strategies for your products
- Presenting products which are immediately understandable to prospects
Todd Brown
Founder, Marketing Funnel Automation
09:30 am ET
Offer creation: Craft a story of why existing products are no longer adequate
In this session you will be taught:
- Listing out and handling common objections
- Making your offer different and exciting
- Creating a brand new opportunity to refrain from real competition
- External belief: Not enough time, money, and resources vs Solution: Pre-made scripts and record videos
Steve Larsen
Sales Funnel Builder, ClickFunnels
10:00 am ET
Market to your most receptive buyers and stop wasting money
In this session you will be taught:
- How to interview just like making a simple conversation
- Learn to know the buyer’s unstated needs
- The process to figure out what buyers want
- Asking questions based on answers and feedback
- Build content and stories for sales engagement
Adele Revella
CEO, Buyer Persona Institute
10:30 am ET
9 step formula to build strong marketing funnels
In this session you will be taught:
- What Michele means by Conversion = Funnel Formula
- Types of messages that will give you a higher conversion
- Branding: showcasing product and creating your own brand
- How the blog funnel and test drive funnel work
Michele Tampieri
CEO, Funnel Company Srl
3:00 pm ET
Big picture strategy to scale with a foundation, funnel and floodgates
In this session you will be taught:
- The difference between internet marketing and day to day marketing
- How to build a solid foundation, creating your own funnel and powerful floodgates
- Selling things multiple times to generate recurring revenue
- How to correctly manage facebook and emails
- How to build recurring revenue by combining products that complement each other
Aaron Fletcher
CEO, The Fletcher Method
3:30 pm ET
The two intents of website visitors and how to optimize for them
In this session you will be taught:
- Two types of visitors to your website and how to handle them
- Two types of pages you need to convert visitors
- The 3 P’s: Prominent, Promise, Proof
- Which is better: Contact form vs. Email links
Andy Crestodina
Co-founder, Orbit Media Studios
4:00 pm ET
Purpose driven content method for more impact in less time
In this session you will be taught:
- 4 steps to planning and applying a strategy for your funnel
- How to educate others and improving your company’s views
- Having a purpose by the end of quarter (and month)
- Creating relationships in all departments of your business
Jacob Warwick
CEO, ThinkWarwick
4:30 pm ET
DAY 2- Traffic & Conversion
Viral video formula to generate new customers from organic traffic
In this session you will be taught:
- 3 step formula to create a viral video
- Importance of creating a release schedule
- Using today’s trends in your videos
- Platforms that will generate you money vs views
Adam Lyons
Founder, Psychology Hacker
9:00 am ET
Create more content in less time and re-purpose it effectively
In this session you will be taught:
- Creating and using a transcript from YouTube
- How to use Facebook live to create various content pieces
- What type of Facebook profile to have
- How to automate the content creation and funnel
Joe Sanok
Consultant and Podcaster, Practice of the Practice
09:30 am ET
Lead magnets that inspire instead of teach
In this session you will be taught:
- Two types of lead magnets and which one to choose
- Importance of inspiring and motivating people
- How to use quizzes and checklists to get people involved and interactive
- The funnel being the follow through from the lead magnets
- Process to test and figure out the best conversions
Dave Smith
Owner, Make Your Body Work
10:00 am ET
The ‘Thank you’ page for fast revenue generation
In this session you will be taught:
- Thank you page creation and its consequences
- Why redirecting to a thank you page is best
- Learning not just to sell but giving an offer in the process
- Ideas on how to bring people back to your website
Mike Killen
Founder, Sell Your Service
10:30 am ET
Authentic evergreen deadlines for consistent growth
In this session you will be taught:
- Importance of creating a deadline to increase conversions
- The evergreen funnel and how it brings in people on autopilot
- The importance of automation and having a timeline
- The extra email that’s a short and sweet reminder to your customers
Jack Born
Founder, Deadline Funnel
3:00 pm ET
How to incentivize people to spread the word for you
In this session you will be taught:
- The power of combining word of mouth with an incentive
- Creating the right incentive for the right audience
- How to integrate viral sharing into your funnel
- Software to use and features needed to automate viral sharing
Wilco de Kreij
CEO, UpViral
3:30 pm ET
The two questions that initiate an early connection and leads to more sales
In this session you will be taught:
- Getting someone to respond to your first email
- Two questions that build a relationship and trust
- How to authentically give and receive value
- How to scale this personalized process
Sean Ogle
Founder, Location Rebel
4:00 pm ET
DAY 3- Funnel Types & Ads
4 metrics to ensure your emails hit the Primary tab in Gmail
In this session you will be taught:
- Four different ratings of email marketing: High, medium, low, and poor
- How to build a Domain and IP address reputation
- Four metrics that matter in your business
- How to create an engagement sequence
Mick Olinik
CEO, Rockstar Coding
9:00 am ET
Facebook ads paired with an irresistible offer and lead nurture
In this session you will be taught:
- Your end goal and the path you need to take to get there
- Process to take a Facebook Ad to your lead magnet
- How to weave in the next opportunity (offer)
- Why confused minds don’t buy and what to do instead
Rebekah Radice
Founder, Rebekah Radice Media
09:30 am ET
Facebook Ad Image Selection for Higher CTR’s and better engagement
In this session you will be taught:
- What grabs attention in an image
- How to tell a captivating story
- How to connect a product’s story with your ad
- How to paint a picture of the benefits your audience will achieve
- Emotional appeal, the pain route and benefit route
Adam Erhart
Facebook Ads Strategist, Adam Erhart
10:00 am ET
2 core funnels and how they work: Tripwires & High tickets
In this session you will be taught:
- What the offer wall is and how to get around it
- Tripwire funnel, the upsell and downsell
- How to use the Desire Amplifier Page
- The type of traffic for High Ticket funnels
David Woodward
Chief Business Development Officer, ClickFunnels
10:30 am ET
Transitioning from selling face to face to converting online sales
In this session you will be taught:
- How to transition from in person to online customers
- How to be personal online and tell your story
- Process to make it easier to nail down your target audience
- The effect of being a little opinionated
Sarah Duvall
Founder, Core Exercise Solutions
3:00 pm ET
Automated SMS sequence for higher quality sales
In this session you will be taught:
- SMS as a lead source to start the funnel and stand out
- Using SMS to deliver a promised resource or experience
- Automating conversation with assessments and evaluations
- Building long lasting relationships and connecting on a personal level
Ryan Chapman
Founder, Fix Your Funnel
3:30 pm ET
Advanced webinar funnel customized by traffic source
In this session you will be taught:
- How to convince prospects that your offer is the path towards the solution
- The guarantees and warranties that maximize your profit
- The three email promotion series to position your webinar
- Setting conditions that will give you the most leverage
Jason Fladlien
CEO, Rapid Crush
4:00 pm ET
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